Google just let the world know (Google Official Blog) of their new little improvement on direct search, now when searching you might find clickable links inside the result in Google, meaning you could potentially land on a deeper page than the one actually indexed for the term you entered, with that the all mighty Google just keeps getting better, as much as some of us might get frustrated about it.
Deep links below the snippet
Exact deep link just below the URL
Making search more exact, faster and more efficient is absolutely the way for Google to maintain its hold on its phenomenal market share, but the fight is getting more intense which is a very good thing for users everywhere, Bing is increasing its real world marketing (did you see the Bing soda? click here if you didnt) and Yahoo! just boosted its market presence and looks like experimenting with their portal usability.




