One thing caught my eye today, a (very) intersting paper by Mr. Edelman of Harvard university suggests that there should be some kind of governing rule over advertised material on the internet, and studies Google’s pay per click system with some pretty insightful remarks. The paper can be read here, and is absolutly something each serious PPC advertiser should look at, if only just to have an idea of the beggining of the revolution in the way consumers look at the internet.

The main thing that is clear after looking at this document is that many people out there are starting to doubt the deliverables of the advertising networks, the worth of the clicks and what should be added to the deal, this marks the end of the Google worshiping and begins an era of savvy business making. I hope the good people of Google are noticing this and taking notes (I’m sure that they are), because very soon their potential clients will start to have demands and requests.

So consumers are getting lazy, picky and choosy, they want better billing and better reporting, more control of the clicks and knowledge of where they came from and all of that, does it actually mean anything for us little PPC advertisers?

Yes. and in a big way. This is an idea, but not only an idea, it is coming from the upper side of town from an upscale university and served as a conclusion of a serious study and research, these kind of ideas are spreading fast, and with them the way the internet is running its ads.