When you start to think about a website that would represent your business, you probably start by thinking of a name, and right after that how cool the site would look. The first thing I say to siteless clients is that building a site is much like building a house, if you’re going to do that by yourself its going to take a lot of time and energy (unless you are an expert builder).
As always the main issue is budget, and when there is no budget the client needs to understand that she is better off with a small and basic site right away, than a perfect flash multimedia site in 5 years, the logic is simple, build a simple house and you can have people come by for a coffee the next day, in no time you will have new friends, but if you are going to have a skycraper on paper for 5 years no one physically visits you, no friends 
So get something up there and as fast as you can, work on it as time passes and make it better.
Better Small and Now then Big and Never
Another key factor in all of this is that once a domain is registered and a page pops up the search engines are introduced to your site, and a great clock in their server starts ticking, you will be wise to get this clock ticking as soon as possible, because many search engines (potentially even the mighty Google) like to rank domains they know for a while, and not someone how just showed up last week… think about it.
Next time – the actual tools, what you need to get going.
