While watching Jimmy Kimmel butcher Jay Leno, on Leno’s show (!!!) I had a thought, this fiasco must send some title waves on the search oceans, and on to the wonderful world of search trends I dived (a little poetic today, must be the weather).
This should be a first out of a few posts on this issue (I hope), the first here is actually the last one in the order of things, it Jimmy Kimmel destroying Leno, and doing it on Leno’s show. Just the idea that Leno invited Kimmel to his show and that Jimmy took advantage of that stage and just kept beating Leno in front of his own audience is a yellow enough kind of makes you wonder piece of television that people do not want to miss.
However a lot of people miss it. So they search the net. And here is what happens.
For Mr. Kimmel in the past week -
AND – the search terms
Now here are numbers that show you one thing, Jimmy Kimmel has just broken into many new households, and many more people know him (as they should, because he is very funny and doing a great job, not to mention that what he did in Leno’s show is nothing less then heroic)
Next post will be about the main players, and what the stats say about their own private late night war.





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