Look into the past – and understand the future

by Trophico on August 6, 2009

I believe that the past is our best chance at insight and understanding of ourselves and human history, let me take you on a short journy in time and space, bare with me for a few minutes (not much), and hopefully you will get the punchline.

30,000 Years ago (scientists say) there was a place on a the planet where gentle giants lived, they were big and strong, hunter gatherer society of no more than 15,000 individuals, they lived in peace and evolved through cooperation and mutual help, they survived difficult times by sharing food and shelter, helping out a member in trouble and basically taking care of anyone who was like them.  And then, they disappeared, some speculate that they were wiped out by a disease they they were could not withstand, some say a natural catastrophe, other even suggested a huge exodus aboard a space ship that took these kind and harmless beings to another planet.

But now a new theory came up, they were killed, some got sick and died and other starved, but many of them were simply killed, maybe even systemically killed. Who killed them? great big tigers? packs of wolves that wanted to have the land to themselves?, well, no. We killed them.

Humans probably wiped out the Neanderthals, killing them and taking over their space. The Neanderthals probably thought that the humans will at some point understand that cooperation will be better for both species, that living together might promote benefits and create advantages, but humans are not like that…  We, as it turns out, are killers.

We take over a space with force and brutality, not only towards others that might inhibit that space, but we show little mercy to our own kind.

In a recent article i read on Time magazine, “CSI Stone Age: Did Humans Kill Neanderthals?” by Eben Harrell these events and others are described, you can read it here.

Now think of SEO, not something most people would think of in evolution theory terms, but also a constant fight of internet properties ti get on top and rule the space. Feel better about wiping out your competition?

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