A SEO expert should approach this differently, and again this can change dramatically from one situation to the next, for example planning a client project is not like planning a self promotes affiliate project, and to make it easy for us lets say it’s an affiliate offer the SEO expert wants to promote.
The SEO expert would be wise to set the plan to work within a frame of time, with a few finished projects under his belt the expert could asses how long it would take to organically rank for a term (considering the competition, market saturation and other factors) lets say 5 months from day one is the time frame. A 5 month work plan can allow the SEO expert to start low (building a site, promoting it on low fire and checking after one month) and increase to a medium effort by end of month #2. if by end of month #3 there are no results at all the SEO expert will probably have to put in everything he got for something to work within a month, or the project is dead.
Now the plan comes into effect, and this is the beauty of actually making a plan.
A plan can show you if you failed or succeed, if you were unrealistic as to the results you could achieve or you have been selling yourself short. The most important thing is that a project does not get forgotten and left alone, with no lesson learned, and no real shot at success.
At month #4 it is time to take a long hard look at the goals and the results and make a decision, is this project a failure , does it indicate that there is a chance of success but further work or research is needed, or had it already proved success and results?, the time saver here is that you are working towards something, that you do not forget your goals and targets (because 4 months is a very long time in internet marketing) and that you judge your results carefully, so you can make the most of them, and in the worst case simply learn what made this a project that didn’t fly.
So far for the SEO expert, the business owner has to set the goals according to the time frame she thinks a project should and could get results by. The next step would be to research and find a SEO expert that would help her business get the natural search vision up and running, and that could take a long time, especially if the business owner is going to approach a few SEO experts for proposals.
Plan Execution - on the road
