Planning your SEO project

As i have discussed in the last two posts, the actual planning of the project might be as important as the actions taken to promote the site, there is a significant difference between the SEO expert and the business owner in this case, let take a quick overvie of what this difference is and why it is critical to understand the different standpoints of both sides.

While the SEO expert chooses a project on the basis of its commission and payment volume, the business owner has only one site (or one business) to promote, this might actually turn out to be several different products or items, but in the end of the day the business owner wants to spread the word out about a finite number of articles, the SEO expert might change a “niche” every day and end up promoting 50 products per month.

This is the prime reason for business owners to know who is the SEO expert they deal with, on the one hand having lots of experience with many product promotion is a good thing, on the other an owner should want to have an expert that is a narrowly familiar with a market as possible, in short, a good SEO expert is one that has been around but is not someone who keeps bouncing from niche to niche, because that could potentially spell disaster (for both sides), the business owner should allow (at least) a month for the expert to get to know the market, and (another) 4-6 months of work before seeing any real and solid results, anything prior to that is not worth investing time into.

The SEO expert could allow only 3 months for a project, setting goals up high should not be a problem, and keeping the eyes on the prize is basic survival mode in the harsh IM world, if something does not show any sign of improvement, conversion or lead generation after 3 months of real and actual promotion have passed by, its time to go look for new cheese…