In this first post on our newest category “building Trophico” I will explain the ideas and concepts that led to the creation of the main site, for our search engine optimization services and local SEO work.
At the beginning it was clear that we will need a site that will serve mostly potential clients that got word of our service via other current or past clients, in the past we had many potential clients approach us and always felt it would be a good thing to have an introductory web site that would present the ideas of Trophico SEO to newcomers and potential future clients.
Our work philosophy, who we are and what we had done in the past, case studies and some stats were the things we felt must be in this site, but we also wanted the site to project the creative spirit and the up to date – state of the art work environment we invest an believe in so much, so ideas started flowing, and we will get to them later.
At the base of the foundation for this site we asked ourselves this main question, who is going to visit this site, what will that visitor look for and why she visited in the first place. The answers needed to be simple and easy, so we set them as follows -
Who visits? Companies and people in need of search engine optimization services, businesses or people that have a web site and would like to get more out of it.
What will the visitor look for? information on SEO, information about what is Trophico, how we work, how responsible are we and how much experience we have, are we creative and flexible or are we going to dictate a list of changes and what have we done in the past.
Why did they visit? this proved to be the most important question of all, there were many answers to this one, but we choose this one – “Because someone told them we are professional search engine optimizers and that we could help”.
And that got us started on a Promotional site.
On the next post – what is a promotional site, and does Trophico SEO deliver the goods.
